Thailand cannot close the deal for filming the World Cup. because the state does not understand business negotiations

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There are no children to lure children to bump! “Big Wall” Worawut Rojanapanit, a former negotiator for the 2022-2006 World Cup rights, pointed out the problem of Thailand being unable to close the 2022 World Cup deal. Because the government lacks people understand how to negotiate with the business sector owns the copyright of FIFA UFABET.

Only a few days left until the 2022 World Cup finals in Qatar. Between November 20 and December 18, 2022, it will begin. But Thailand has not yet concluded on buying a live broadcast license for Thai football fans to watch.

Thailand cannot close the deal for filming the World Cup. because the state does not understand business negotiations

Although the Board of Broadcasting television business and the National Telecommunications Commission (NBTC) approved funding from the Broadcasting Research and Development Fund. television business and telecommunications For the benefit of the public (BAT Fund) for the Sports Authority of Thailand (SAT) to buy the rights to broadcast the live broadcast of the 2022 World Cup in the amount of 600 million baht from requesting support of 1,600 million baht, causing SAT to find budget. support another 1,000 million baht

Recently it was reported that. There is a private sector joining to support, consisting of True Corporation Public Company Limited. Thai Beverage Public Company Limited and PTT Public Company Limited, will support about 400 million baht. Which is still not enough to meet demand

“Big Wall” Worawut Rochanapanich, former hand negotiating for World Cup rights With experience in closing the copyright deal with Dhosapak Co., Ltd. It was granted the rights for the 2002 FIFA World Cup jointly hosted by South Korea and Japan. The 2006 World Cup in Germany. For the first time, all 64 matches will be broadcast live without interstitial ads. Mentioned in this case that

“Thotsapak came to create a new dimension of live sports broadcasting. And has successfully purchased the rights to the 2002 and 2006 World Cups together. But the amount paid could not be disclosed due to FIFA rules that prohibit disclosure of trade secrets. By negotiating through the company Inforont. Which takes care of FIFA’s copyrights back then to the present day.”

For the problem that Thailand cannot close the deal this time. He would like to speak in terms of principles and knowledge namely. FIFA sells live broadcast rights divided into 3 packages 4 years in advance starting from the end of each World Cup. Package A containing the World Cup. Including 8 FIFA titles. There will be Package B and Package C for different countries interested in only one World Cup.

The royalty rate that FIFA agents will sell to each country. It are not equal depending on Population, including survey whether Football is the number 1 popular sport in that country or not economically, socially politically. It is that each country has different potential.

“Big Wall” said that the problem of Thailand this year is To negotiate with FIFA Too late If negotiating since 4 years ago and solving problems that are stuck one point at a time, there would not be a chance to win in the final arc like this. Most importantly, negotiations with Infront, which is a private sector, will mainly look at business matters. must use people from the private sector to negotiate Because there will be more children to lure children to hit. Whether it’s a bargain see conditions which in Thailand there are good businessmen a lot in this matter This will definitely help us get a cheaper price.

Many people misunderstand the word must carry of FIFA, clearly defined from 64 matches, what must be filmed on 22 free TV is the final, semi-final, third round, round of 16 teams. 8 pairs and opening pairs, a total of 9 pairs, while the other 9 pairs are chosen by the copyright holder from the first round. That is a universal rule that all nations do in case of buying a full package.

But when Thailand has a “must have” rule that states that every match must be filmed for free on TV. The private sector did not dare to invest. Because it’s not worth it, which is the nature of business. And it is the problem of negotiations this time that Infront has not yet given up. But when the deal has already bought the copyright The government must join hands. Supporting various matters together, but not forcing them, ”Worawut Rojanapanit said at the end.